Marketing Practice The New Era of Customer Loyalty Management Opportunities to Create Profitable Growth
ثبت نشده
چکیده
منابع مشابه
Impact Organizational Learning is about CRM Performance Regarding the Relationship Between Integration of Marketing
Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them...
متن کاملCustomer loyalty program based on quality function deployment with fuzzy linguistic preference relation
The competition among shopping malls is getting increasingly more intense.In order to enhance corporate competitiveness and profitability, how toretain key loyal customers has become an important issue for the managers ofshopping malls. Customer loyalty programs are a universal practice. Thisstudy proposes an analytical model for developing the strategic management...
متن کاملIdentifying Customer Journey Opportunities in 5A Model in Tourism Industry
Purpose: Growing development of technologies helped stronger customers with better relationship with companies. Consequently, marketers should pursue new ways of attracting customers and pathway. Modern customer buying path in the age of communication has been redesigned as 5A model (Aware, Appeal, Ask, Act, Advocate). The purpose is to identify customer opportunities of 5A model in tourism ind...
متن کاملThe Effects of Loyalty Program Quality on Word -of -Mouth Recommendations Intentions
Literature review revealed the importance of the adoption of marketing Relationship for loyalty and retaining profitable customer (Customer Relationship Management). LPQ satisfaction will reinforce the loyalty and customer brand attachment. Customer will communicate the operator to others. The focus of this study is to examine the relationship between the LPPQ and the WOM recommendations throug...
متن کاملNew Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand...
متن کامل